Renu Bakshi Communications

I spent 21 years as a TV and print journalist, the last 13 as an anchor, reporter and producer at CTV British Columbia. I understand the issues people care about, the factors that sway opinions, and how stories can shape outcomes. Let’s work together to share your vision, core values and message with clients, stakeholders and the community. Let me tell your story.

Telling authentic stories about your company builds trust and credibility. It’s all in how you say it. Let me:

Create an engaging narrative
Optimize your content by making language work effectively, whether it’s your website, marketing material or business plan
Deliver a strong, tight message, just like a news story

Whether it is internal or external, communication is about more than conveying information. It’s about influencing behaviour inside and outside your company. Let me:

Evaluate your current communications material
Identify your objectives and goals
Determine your target audience to decide the channels of communication
Design and deliver relevant content to resonate with your audience and transform customers/employees into brand advocates
Produce a high-quality, news-style corporate video

Newsrooms are inundated with information. I know how to grab the media’s attention. Let me:

Create targeted media opportunities in both mainstream and ethnic media
Pitch stories to my personal contacts
Write and send news releases
Organize and manage news conferences and interviews, including providing media with fact sheets, background notes, and photos/video
Provide media training
Spot emerging issues and implement solutions quickly
Mitigate negative media attention

If your plan or project requires government and/or community support, you’ll need to reach out to the right people. Let me:

Make your pitch clear and understandable
Engage in discussions with community and government, including my personal connections
Assist in gathering support letters

In 21 years, I’ve been on more than 300 stages and can masterfully command an audience with spontaneity and humour. I’m an:

Experienced moderator
Engaging speech writer
Effective public speaking coach

Client Testimonials

Swissreal Investments Ltd.
Rize Alliance Properties
Brook Pooni Associates
Braun/Allison Marketing Services
WealthSense Financial Group
InstaFund

Swissreal Investments Ltd.

Credit Suisse and Swissreal have embarked on an ambitious project in Vancouver to build North America's most sustainable office tower. Thanks to Renu's media expertise, the project became "the talk of the town." Numerous major TV and newspaper outlets covered our launch based on her news release, including a prominent cover story in the Vancouver Sun's Business Section.

– Franz Gehriger, Founder

Rize Alliance Properties

Renu has been a key contributor in our community outreach for a highly-complicated rezoning project in a very sensitive neighbourhood. Bringing her impressive energy and people skills, along with strategic media insights, Renu has significantly added to the education and discussion among stakeholders.

– Chris Vollan, VP Development

Brook Pooni Associates

Right from the start, Renu impressed us with her strategic communications planning on high-profile projects. By partnering with her, we’ve been able to deliver a strong message to the community and gain support and positive profile in the media for our clients. I now bring Renu on board for all of our communications/media needs.

– Gary Pooni, President

Braun/Allison Marketing Services

Renu is a true professional when it comes to communications services -- from research to media management. She's easy to work with, knows how to make things simple, and she's constantly looking for ways to add true strategic value, which in the loose world of consultants, is truly extraordinary. More than this, she's simply a professional and the right person to know.

– Ryan Laurin, VP Sales & Marketing

WealthSense Financial Group

Renu is professional and efficient. She was able to quickly put together a creative story angle that, along with her connections, helped me get appearances on two TV newcasts. As a Certified Financial Planner, working with Renu helped enhance my marketability by getting me on the most watched consumer segment in BC, "Olsen on Your Side".

– Nelson Simoes, President & Senior Certified Financial Planner

InstaFund

Renu is sharp, witty and articulate. Her professional style is soft on the outside, but tough on the inside. This is a combination that serves her clients well. I can't think of anyone I would rather use for my public relations or corporate advocacy. Renu is highly recommended!

– Alexander Hayne, President and Fund Manager

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