RENU BAKSHIMay 9, 20203 minCOVID-19: Crisis brings opportunity to fight fear with communicationCOVID19 has introduced a novel element to crisis communication, and that is managing the psychology of a pandemic -- fear of the unknown
RENU BAKSHIJan 17, 20193 minNike, Pepsi and Gillette: Why did one ad work while others failed?Gillette needs to think outside the box when doing crisis management Only a few days into the new year and some experts already declared...
