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Nike, Pepsi and Gillette: Why did one ad work while others failed?

Gillette needs to think outside the box when doing crisis management Only a few days into the new year and some experts already declared Gillette’s #MeToo-inspired ad the worst marketing move of 2019. In it, Gillette attempts to inspire men to be better – better with women, better with one another, and just better at being better. Critics say the ad did nothing to inspire, but rather, shamed men. Playing off its slogan, The Best a Man Can Get, the ad shows various scenes: men