CRISIS MANAGEMENT FIRM
“Quick to respond and laser-focused, Renu fully dedicates herself to fact-finding and strategy creation.”
Dan Sander, Principal
In an age where reputations are swiftly tried in the court of public opinion, businesses must rethink their crisis management plans. Renu Bakshi will respond before a crisis destroys you.
As a tactical crisis manager in the new world and award-winning former journalist, Renu sees it from both sides. Notable executives trust Renu to use her unique war-room experience to anticipate a developing situation and stay ahead of it, including immediately establishing crisis communications protocols that minimize exposure and mitigate reputational damage.
Renu doesn’t believe in spin. She’ll focus on action and leadership, a winning combination that will help you maintain public confidence.
Don’t wait until bad news strikes. Renu will use her crisis management skills to identify issues that have high crisis potential, high public interest, and high risk to reputation – and implement steps to prevent them from becoming an emergency.
When United Airlines’ stock fell more than $1-billion after a passenger was dragged bleeding from a flight for refusing to give up his seat, Renu was the first crisis manager to point out that the airline could have prevented the disaster if it had tested – and changed – a policy that relinquished complete control to airport police during seat reassignment.
Renu’s select experience includes managing allegations of sexual harassment against high-profile executives, union negotiations, and a viral social media campaign targeting a reputable surgeon. Big law firms also call on Renu to help with their clients making headlines. She has an explicit knowledge of libel, slander and employment laws.
Based in Vancouver, British Columbia, Renu’s clients span North America. She can board a flight and be boots on the ground within hours.